How to Make Quality Link Building for Your Blog


We continue with the quality link building series. Enjoy this guest post by Kasper Rugholm

Link Building is an important part of search engine optimization, also many years to come -even though links and comments from social media is becoming more and more valuable.

But any link won’t do. You need quality links. Here I will give you some tips on how to make quality link building for your blog – something that can be essential for your online success.


How to make quality link building


But what characterizes a quality link? In Google’s eyes a link is a vote of confidence. This means that it matters from where you get your links. Just as we know it from the real world, recommendations we get are not weighted equally high. Instead the weighted of a recommendation depends on who the recommendation comes from. An example:

You get recommended for a restaurant from your son’s 8-year-old friend on the one hand, and an experienced cook on the other.

Would you weight both of these recommendations are equally high? Properly not!

Similarly, the search engines don’t weight recommendations equally different high. The value of your links depends on how credible the site is that provides them. In this connection Google (and other search engines) take into account:

  • If the page that links to you writes about the same topic as your site.
  • How many quality links the website that link to you has.

Therefore, a link is not just a link, so it often pays to go for a few – but good links, rather than thousands of useless links.


But where should you start with your link building?
Look at what links your fellow bloggers have.
One place to start the link building for your blog is by looking at your fellow bloggers. Are you haltering after them in the search results or are you in front? There is no reason to invent the wheel twice so why not try to get some of the links that other bloggers within you niche already have?
When doing this you need to be aware that you’ll rarely be able to get all the same links as your fellow bloggers.


Protecting your links from being copied.

Now that you’ve copied half of your fellow bloggers links, it will be wise of you to ensure that they can’t just do the same with links to your blog. But how do you do that?

Links that are hard to copy often takes time and / or money to make – but most of the time it is well spend, as it will help you blog rank better in the search engines results. These links are not just created in a random link catalog or article database.

Now let’s look at how you make some quality links to your blog.


1. Comment on blogs

A way to build good links for you blog is by finding other blogs within your area of expertise and commenting on their posts.
When doing this you should focus on building authority and relationship. You do this by delivering quality comments and not just “I like this post comments”. Instead you should participate in the discussion by delivering value added comments. Things you can mention in your comments could be:

  • Why do you think the blog post is good – what problem has it helped you to solve?
  • What is your experience in the area – share tip and tricks you have learned?

If your deliver quality comments the result can be future links, guest posts and even traffic.


2. Participate in forums

As with blog comments the goal of participating on forums is not just to build links. You want to build authority, relationship and ad quality.

When you have found a forum within you niche you want to check the following:

  • The size of the forum. You what a forum that has a fair size before considering writing on it. A minimum of 100 posts could be a rule of thumb.
  • Is the forum active? See if there are any daily postings on the forum.
  • Is it allowed to ad links in posts? Check if you can leave a link in the posts back to your website.
  • Links in profile or signature. Check if links in your forum profile or signature are allowed.

quality linksIf you can only checkmark a few of the above, you should consider if it is worth your time to leaving answers or posts on the forum. An exception from the above guidelines could be if the forum has a lot of users that can become potential visitors on your site. If this is the case, writing on the forum can be a way to build relationships and authority for your site.

When you decide to participate on a forum, it is important that you do not spam posts with backlinks to you site without delivering quality content. A way to go is to look for posts, where people are looking for answers on a given problem, within your area of experience.

Give a quality answer and say that they can find more information about the topic in an article on your site, and then link back to it (with a link on the article name for example).

Another way to go about writing on forums is to write an original post where you give a solution on a given topic that a lot of people have asked questions about.


3. Become a guest poster

Writing guest posts is a good way to build quality links and authority. Find blogs within your niche that gives the opportunity for guest posts. Take a look around the blog to see the way posts are written and what topics have been touched upon.

Now you need to think of a topic that has not been written about on the blog. This is your chance to show people that your are an expert within your area and thereby gain their trust. When writing your article it is evident that the things your writhe will not be a sales speech about your own blog. Therefore choose a topic that you know something about (or research a topic) and write your article as objective as you can, without mentioning that your blog also have related topics.

Usually you are allowed to get some links in an about the author box in exchange for a good quality article.


4. Give something valuable away

It can also be worth going after “natural links” that are created by ordinary people. But links do not come by them self. You need to have content, which is actually worth talking about, and recommending to others.
Examples could be:


Which is your strategy for doing quality links for your blog after Google updates (Panda and Penguin)? Have they changed?  Tell us in comments.


Author Bio:
This guest post was written by Kasper Rugholm. Kasper writes tips and tricks for starting up an online business on StartItUpNow. Here you can read about how to do link building, online marketing and much more.



Gera is a techie & foodie passionate about how to succeed in social media.
He focuses also on successful blogging tips and food connections.

You can connect with him on Google +.

Subscribe to his Free WPulsar Newsletter about WordPress Plugin & Theme Reviews, Blogging and Social Media.


As usual always great advice and information.. it’s always a benefit to read your posts thanks so much!

Kasper Rugholm

Hi Claudia,
Thank you, glad you liked the post.


Great tips and post! Thank you.



Derek Maak

Hey Kasper,

Another great place to get quality links is to be active on social media sites. This is also a great place to give valuable things away. If you give something away that truly has value people will talk about it and share it with others by linking to your website.

After Panda and Penguin, I think it’s more important than ever to have a diverse link profile and also make sure you aren’t linking to your site with the same keywords all the time. In fact, you should have a lot of links that aren’t targeting keyword at all. For example, things like “click here”, your name, your web URL, etc.

    Kasper Rugholm

    Hi Derek.
    Very nice input about the social media and the importance of diversity in choosing your keywords. You are right that these are also important parts of doing linkbuilding.


Nice tips for link building. Seems Google will continue to set the standards. Looking at Google’s new personalized search results proves what you say about working together with bloggers in social circles and guest posting. Choosing reputable blogs to support, guest post, and share is also very important.

Have a great week.

    Kasper Rugholm

    Hi Kathy.
    Thank you for your input. Yes choosing reputable blogs are important. Although you also have to think about having diversity in you link profile with blogs that have different PR values.


Hi John.
Thanks for the positive feedback :). I hope the post will help you.


Thanks Josh. I hope the post can help you with your new blog.

Kasper Rugholm

Hi Irving
Thanks. I am glad to hear that you found some tips that you can use for your SEO strategy.


Thanks for sharing Kasper. I would like to add that patience is required. You need to do the above activities consistently for at least 6 months before you will will see any tangible results. I say this from personal experience.


    Hi Niel.
    You are absolutely right patience and consistently essential when you are doing the above link building. Thanks for your input.


Hi Gera, nice to meet you.That was a nice post, I love it. thanks for sharing information. I hope with these tips, I can improve my blogs.


Hi Kat.
I also use Gogle PR and Alexa. But I also try to determine the activity on the site where I guest post, write comments or forum posts. For link me it is not just about link building but also about getting new people interested in the topics you write about so that they are more likely to follow you own blog.


Link building is the hardest thing in SEO but its very important also, I already tried many ways but nothing seems to be working, this Idea of giveaway seems to be new to me.


    Glad you could use the idea with giving away things. It’s a good way to attract people to your blog.

Mike Kaye

Great tips and post! Thank you. Need to self promote more than I have been. Detrimental to my business


Hi Nicole.
Thanks. Yes in some niches it can be hard to find relevant sites. Here giving something away can be a good way to get more traffic (and more loyal traffic).

Shalu Sharma

With the recent changes with search engine algorithms, it is very important to take steps in the right direction as far as link building is concerned. Guest posting I think is going to be important. What are you your thoughts on article marketing?


You find out the basic or core point of link building.This makes this article unique and more important. I think, it is required to create a utility of your post,wherever it be posted . This also help to make a strong recommendation.

Brandon Swenson

Nice tips on building out those quality links. White hat SEO at its best 🙂

Andy D.

Great post. I have been working on backlinks for sometime now, but Alexa doesn’t seem to want to notice them. I only recently started using comluv, hopefully that has SOME kind of effect because google seems determined to keep me a secret. It’s hard when you know backlinks are the answer but they just don’t work for you.


Cool Post Indeed.


Hi Samual.
I can understand that you are confused. The new updates from Google (Panda & Penguin) quality should be the main aspect of you link builiding. Among other things you can improve your back link quality by finding relevant sites (in regards to topics), write quality posts, comments etc.


Hi Ryan,
Thanks for you comment. Yes there are a lot of “quick” linkbuilding how tos. The above mentioned ways to build links is more time consuming but will give a better reslut in the long run I belive, as it comply with what Google Penguin think is important.


Hi Saha ali.
Thanks :).
I think that commenting is one of the ways to do good link building, and maybe also one of the least time consuming. But things link guest posting is also very powerful.


Great featured post! These topics are really in demand nowadays! Thanks.


Great tips, would be worthful for the seo people. Because as per recent updates link building is now tough and hard too.

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