The Reality behind Food Advertising

Everybody knows that a good food image in an ad is taken by professionals and we all know that is edited many times, enhanced with photo editors to achieve the maximum possible to make you drool and buy too!

Food advertising versus reality
But, which is the limit to this process? It isn’t the first time that I buy or order according to a photo & description in a menu and when you receive it, the dish is very different to the original picture.
I don’t know in your place, however I think this is an important theme in fast food chains. In more glamorous restaurants with menu photos the problem is less, but it exists.

The food presentation can be manipulated a lot and if the dish look isn’t good, at least it should taste appealing to the palate.
I know that this phenomenon is called “marketing” more “advertising” and it’s in every place & everyday. If you see food ads in TV, cable and even on internet, often the same are far from reality.

The following article illustrate in pictures that food advertisings can be tricky but in some cases are pretty well, not all is bad in the food kingdom: D
* Food advertising versus reality

How many times you received a dish totally different of what you ordered based in a pic? Have you complained to the restaurant to modify it? Did you return to this restaurant again?

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Photo credit by clspeace


Gera is a techie & foodie passionate about how to succeed in social media. He focuses also on successful blogging tips and food connections. You can connect with him on Google +. Subscribe to his Free WPulsar Newsletter about WordPress Plugin & Theme Reviews, Blogging and Social Media.


This happens all the time, haha, as long as the food tastes good, then it's ok for me.


It is more often than not in the fast food industry, as you noted. My friend once referred to this phenomenon in the early 90's as "the commercial beer". You know, when Budweiser shows a picture of a frosted glass, with the perfect head on it and just one rivulet running down the outside of the glass. Totally different than what you got popping open a can.

So since then anytime we run into the "marketing vs reality" issue that you write about here, we just say "Look! It's a commercial beer!"




you know what, I've been to this website and it does happen real life that the food we get is far from what they are shown in the posters/ads


Sometimes they look too good to be true, right?

Rosa's Yummy Yums

It's exactly like with actors/models, there's a lot of photoshopping and much manipulation going on… Industrial food always looks better on photos ;-p!




A very good point on food advertising.I had that experience a few times, and I never go those restaurants again.

Chow and Chatter

thanks for sharing this article interesting


Agree if taste good lets go on 🙂

Yes the practice is extended everywhere, the marketing is winning the battle 😀

Marketing vs real food…win the first!

It's a common phenomenon to get more customers independently of the real dish!

The food enter for the eyes first and with good fragrances too 😀

Right Elra, sometimes they're too much to be true 😀

@Rosa's Yummy Yums
Very interesting comparison, it seems that there's photoshop everywhere 😀

I some cases I've had the same reaction 😉

@Chow and Chatter
Thank you Rebecca! 🙂


great points and I am not sure I get why they do it, oh yeah you get suckered in to buying it once, and then you vow to never go back so they get no repeat customers


Web hosting Brisbane @ You are right we should not go such restaurants who cheat the peoples.

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