Growing your blog’s readership requires a constant flow of quality content, but even the most prolific of us will hit a wall on occasion.
Sometimes you feel like there just isn’t anything left to say, or you can’t put together enough time in the day to produce something that meets your quality standards, and that can be detrimental to your blog.
But even when you’re stumbling over that writer’s block that some inconsiderate person left in your way, there are some things you can do to keep producing quality content.
Stick to a Theme
Coming up with something completely new to write every day can be more than a little draining, which is why so many personal blogs don’t last very long. When there is a specific theme to the blog, whether it is business or personal, you will be able to focus your attention and delve deeper into the subjects that your visitors expect to see.
A theme will help you build up the right expectations with your readers and they will always think of your blog when the subject comes up somewhere else.
Write a Series of Articles
It’s hard to keep a reader’s attention for more than about 500 words or so, but sometimes your subjects require (and deserve) a much more thorough treatment.
Instead of cutting out major portions of your blog posts, look for ways to split them into two or more articles. This allows you to post something every day, while giving your readers a reason to come back and find out how it ends.
Set Publication Dates and Stick to Them
Whether you are writing for a business or for yourself, you should set deadlines and know exactly when you are going to publish your articles. Nothing beats writers block like a deadline.
There is something very incentivizing about a looming deadline, and you may be surprised at what you can find when you know you have to have something prepared for tomorrow’s publication. And the more you stick to these dates the more your readers will see you as a professional blogger who is worth their time.
Participate in Other Blogs
Always remember that blogging is, at heart, a social medium. No blog is an island. See what other people in your industry are saying and let them inspire your next post. You can write a response to something they said, review some of their products, or talk about your experience with another company. Even the comments left on other blogs, can provide that sparkling blogging-idea you need to expand on a concept and produce a new post of your own.
Accept Guest Posts
When all else fails, you can open your blog up to guest posts. There are thousands of bloggers out there looking for an opportunity to establish themselves in their industry and link back to their own blog. They can potentially provide you with a constant supply of new and unique posts and give you a small break from the constant writing. This is not to say that you should turn your blog over to the public.
If you want to maintain a high level of quality, you will need to actively read and even edit each guest post to make sure it meets your standards. We are often judged by the company we keep, and if your guest bloggers aren’t adding anything of value, it won’t reflect well on you.
Recipe Wednesday. Game Review Friday. Political Rant Sunday. A regular, ongoing series gives your readers something to look forward to every week or month. It is also much easier to focus your efforts and plans when you know what you want to produce each week.
You can look ahead and plan out each week’s post long before you actually have to write it. This will save a lot of time and stress when you would normally find yourself stretching to come up with new content.
There are many benefits to running a successful blog, whether you are generating leads for a business, creating a source of ad revenue, or just trying to establish yourself as a thought leader in your industry. If you can consistently produce high-quality content, you will be able to attract a constant flow of new readers and reach your personal goals.
Heather Newman is a content specialist who has written for everything from digital printing to customer management systems and continues to seek opportunities to explore new topics and solutions.