How to Start a Food Blog – The Ultimate Guide to Successful Food Blogging

WPZOOM - Delicious premium WordPress theme

People are now more critical on the presentation of food than ever. Coupled with the taste, uniqueness and the awesomeness of the ingredients, the look of the plating is what gives the food a more palatable experience.

All these features are what we commonly see in a food blog.

But what are the other elements that really make up a successful food blog.


Start a Food Blog


How to Start a Food Blog

You might have encountered a lot of food blogs that are mediocre and some even downright bad with crappy photos and descriptions that don’t do enough justice to the food. How does a post become believable for readers to follow?

Here are some of the guidelines on how to become one of the best in the food blogging niche.


10 Tips on How to Be the Best in the Food Blog Niche


checkmarkGreenTopics to Blog About

The topic on food is such a broad one so you should definitely choose a proper niche to write about.

You cannot really focus on blogging about everything there is.

Readers would be hooked up when they see that you are an authority or expert in talking about pastas and pizzas, for instance, or the different tastes of wine and cheese.

You can also have some variety like a blog where they can find all food worth less than $10 but taste splendid nonetheless. Before starting to build a blog, think of this niche to get you the frame and outline of the rest of your articles.


checkmarkGreenQuality of Food Pictures

If you are already writing on your blog, note that a post without picture is least appealing.

People come to your blog to know about how the food went for you. And having visuals to aid their comprehension of your text speaks volumes. Additionally, your photos of food must be taken like a pro.

Don’t use cameras that offer poor flashes and lighting. Make sure that you capture the food in good angles and learn the basics of food photography.


checkmarkGreenOwn Voice

Before publishing a post, see if the article has been written in your own well-defined voice.

As there are many food blogs popping all over the web now, there must be this unique personal voice that’s coming out of your words.

Don’t think that it’s all about the audience; instead, you are sharing the food post because you’re in love with it and this should come naturally in your tone.

I think what that a lot of people forget is that you should have your own voice. Write for yourself and not to please others. Like you said… food blogs are popping up all over the place.

Give people a reason to read your site and not someone else’s. Ideally you want the reader to fall in love with your words, but this should come naturally.



This tip is basic however sometimes bloggers do forget to proofread and review what they had written.

Like how many times they you say “delicious” and “taste good” in one full-length article?

Remove duplicate words and get yourself a thesaurus or dictionary. Having to write about all delicious food would require you to have plenty supply of synonyms.

Also, be imaginative and creative in terms of explaining how you like or dislike the food or restaurant you’ve experienced.


checkmarkGreenPromotion of Your Food Blog

Creating good content and posting quality pictures are not enough. You must have social sharing buttons in your blog and know how to market your posts well.

No man is an island, and similarly, you should not be stuck at praising your own pieces.

Get some followers to comment and respond on your thoughts.

Have them find you by installing social sharing buttons and encouraging them to recommend your post. Build relationship and rapport with other bloggers.

In time, you may share the same plate with them and share the success in food blogging.


checkmarkGreenGood Blog Design

This tip works not only for food blogs but to all blogs on the web.

A good blog layout consists of an accessible navigation pane, pleasing color themes including text, background and graphics.

You don’t want readers to go blind because of your bright, shocking colors. Food does not always have to be in full contrast and brightness. It is not suggested to have plain and boring designs that would make people not come back.


checkmarkGreenNo Personal Stories All the Time

Readers are not interested to know what happened to your dog or how you celebrated your graduation day, if the topic is not any related to food.

Some food blogs end up being personal blogs, and you don’t want to be one of them. If you want to talk about this stuff, you can always do so by starting another blog that specializes in that niche.

An exemption is when the story perfectly fits in the recipe you’ll share. For example, you want to tell about how your great grandmother passed on a secret recipe to you and you share how it’s done.


checkmarkGreenUnique Recipe Sharing

Readers would be keen to know how to prepare and cook some of the food you encountered and shared in your blog.

To quench this thirst, provide recipes that are easily to follow.

Give simple step-by-step instructions on your unique recipe. To add more value, give advice on where they get can the ingredients as well.


checkmarkGreenInterview with Various Chefs

To add on to things your readers would be hooked up with, consider interviewing some chefs of famous restaurants every once in a while.

Get the story behind on what’s happening inside the kitchen. This perspective would be of interest to people and you can take credit for their leisure reading.


checkmarkGreenBlog Name

Last but certainly not least is the appropriate name of your blog.

Think of a very good name and URL for this blog as this will be the brand you will carry for the rest of your career as a food blogger.

You will be known for what the blog title indicates, and consider the possibilities that journalists, bloggers and others in media would contact you for that name. It should be one that is easy to remember and that people would regard even as a popular household name for food blogs.

If you are a novice food blogger, don’t feel much desperation in wanting to grow your audience and be successful once and for all.

You need a little patience here and keep persisting to update regularly. Writing on the Internet can be fun and liberating so you just have to make the most out of it.


Note: I’ve edited this post and I deleted the data of the guest blogger, because she didn’t follow up the comments done on the same, according to what was agreed before posting it, even after sending posterior emails to her, with zero feedback in return.


Image by piyato /


arrow4blue Note from Gera:

This is a good “recipe” for a food blog.

Personally, I like to tweak recipes and as such, my own blog is different. I’m fond to add to this recipe, social media and tech topics to the ingredients, having what I call: a social food blog.



Independently, if you’re starting a food blog, tech blog, health blog or whatever blog-concept you’ve in mind, please, please, PLEASE start it in WordPress.

Or if you’ve already started in other platform instead of WordPress, please consider moving to WordPress as soon as you can.

I started on Blogger and you can learn with my own experience: here was my announcement, my move to WordPress and the final steps I needed to do, here. is free and you only need a reliable host and WordPress theme.



When I shifted to WP, I decided to begin with a professional and cheap host (both together!), my election was Hostgator and I’m very satisfied with the choice.



Of course, have your own domain (your food blog name), before starting and it costs just a few bucks. I use to buy all my domains Namecheap.


WordPress Themes

Respect to the WordPress theme, you can start with a free option, but in the long term this is not a good selection.

When I moved, I started directly with Headway Themes because I wanted it to have the best possible smooth transition, without coding and getting a theme that would help in that sense.

With Headway you can design your blog as you wish, because it’s completely flexible since is drag and drop; to read my full Headway review click here.

Other great Theme options could be StudioPress, ThemeFuse and WPZoom with ready to use themes to install and “wear” it 🙂

WPZOOM - Delicious premium WordPress themeJust in case, if you’re in the food business and you want a professional foodie site, you can pick up Delicious theme from WPZoom or Coffee Lounge WP theme of ThemeFuse.

Both themes also contain the option of having posts like a blog, with comments available.

Starting a food blog? Visit my resources for food bloggers page or, for any type of bloggers, with more information on everything related to blogging.

See you in comments!



    Gera is a techie & foodie passionate about how to succeed in social media. He focuses also on successful blogging tips and food connections. You can connect with him on Google +. Subscribe to his Free WPulsar Newsletter about WordPress Plugin & Theme Reviews, Blogging and Social Media.


    Thank you Gera for sharing this informative post with us! As a food blogger, I really enjoyed it! Being social and getting in touch with other food bloggers is also so important!


      Thanks Zerrin! Today, to have a blog and not being social is a crucial mistake, totally with you 😉


    Very good tips for beginners and concise article!




      Thanks so much Rosa!


    Tim my own experience is to try to post with some frequency and with “some” coherence in the topics 🙂


    Roger, you’re welcome!


    Jane you’re right, adding multimedia material like Youtube videos can increase hugely your fan base. Thanks for coming by!


    Shashank my 2 cents: start guest blogging right now at important blogs with your stellar articles and you’ll notice the difference in the traffic.

    Just look up blogs with tech topics, with guest posts opened. Having a bunch of 10 articles or a little more, in your own blog is enough to begin.


    Samfrank my pleasure 🙂


    Lisa passion is a vital ingredient in a successful recipe for any type of blog 🙂

    Many thanks for coming by!


    Peter there are blogs that talk only about junk food and I think is fine.

    I believe that you’d think in the long term, if you’ll feel comfortable restricted to this subject according to your goals for the blog.

    Which would be the goals of your food blog?


    Praveen from here, several tips can be applicable to any type of blog, not only to a food blog 🙂

    Thanks for stopping by!


    Srivathsan there are several food blogs from India that are very successful.
    Having a little tech knowledge referred to blogging more all the huge & delicious Indian cuisine, is a wining combo.

    Thanks for coming by!


    I always looked at John Chow from a few years ago when he was posting every single meal. I think that passion over the topic is going to win over deep knowledge of the topic. Over time the deep knowledge will grow.


    Great advice Gera. Quality photos are extremely important and I agree with you regarding not making the food blog too personal. I have come across a number of blogs that waffle on and on about non related food matters and I find it to be frustrating to say the least.


    Amy thanks for stopping by and for your input!

    Comments are closed