How to Write Blog Content: Tips for Consistently Producing Blog Posts

How to Write Blog Content

How to Write Blog Content

Growing your blog’s readership requires a constant flow of quality content, but even the most prolific of us will hit a wall on occasion.

Sometimes you feel like there just isn’t anything left to say, or you can’t put together enough time in the day to produce something that meets your quality standards, and that can be detrimental to your blog.

But even when you’re stumbling over that writer’s block that some inconsiderate person left in your way, there are some things you can do to keep producing quality content.


checkgreen Stick to a Theme

Coming up with something completely new to write every day can be more than a little draining, which is why so many personal blogs don’t last very long. When there is a specific theme to the blog, whether it is business or personal, you will be able to focus your attention and delve deeper into the subjects that your visitors expect to see.

A theme will help you build up the right expectations with your readers and they will always think of your blog when the subject comes up somewhere else.


checkgreen Write a Series of Articles

It’s hard to keep a reader’s attention for more than about 500 words or so, but sometimes your subjects require (and deserve) a much more thorough treatment.

Instead of cutting out major portions of your blog posts, look for ways to split them into two or more articles. This allows you to post something every day, while giving your readers a reason to come back and find out how it ends.


checkgreen Set Publication Dates and Stick to Them

Whether you are writing for a business or for yourself, you should set deadlines and know exactly when you are going to publish your articles. Nothing beats writers block like a deadline.

There is something very incentivizing about a looming deadline, and you may be surprised at what you can find when you know you have to have something prepared for tomorrow’s publication. And the more you stick to these dates the more your readers will see you as a professional blogger who is worth their time.


checkgreen Participate in Other Blogs

Always remember that blogging is, at heart, a social medium. No blog is an island. See what other people in your industry are saying and let them inspire your next post. You can write a response to something they said, review some of their products, or talk about your experience with another company. Even the comments left on other blogs, can provide that sparkling blogging-idea you need to expand on a concept and produce a new post of your own.


checkgreen Accept Guest Posts

When all else fails, you can open your blog up to guest posts. There are thousands of bloggers out there looking for an opportunity to establish themselves in their industry and link back to their own blog. They can potentially provide you with a constant supply of new and unique posts and give you a small break from the constant writing. This is not to say that you should turn your blog over to the public.

If you want to maintain a high level of quality, you will need to actively read and even edit each guest post to make sure it meets your standards. We are often judged by the company we keep, and if your guest bloggers aren’t adding anything of value, it won’t reflect well on you.


checkgreen Regular Features

Recipe Wednesday. Game Review Friday. Political Rant Sunday. A regular, ongoing series gives your readers something to look forward to every week or month. It is also much easier to focus your efforts and plans when you know what you want to produce each week.

You can look ahead and plan out each week’s post long before you actually have to write it. This will save a lot of time and stress when you would normally find yourself stretching to come up with new content.

There are many benefits to running a successful blog, whether you are generating leads for a business, creating a source of ad revenue, or just trying to establish yourself as a thought leader in your industry. If you can consistently produce high-quality content, you will be able to attract a constant flow of new readers and reach your personal goals.

Author Bio

Heather Newman is a content specialist who has written for everything from digital printing to customer management systems and continues to seek opportunities to explore new topics and solutions.


    Gera is a techie & foodie passionate about how to succeed in social media. He focuses also on successful blogging tips and food connections. You can connect with him on Google +. Subscribe to his Free WPulsar Newsletter about WordPress Plugin & Theme Reviews, Blogging and Social Media.


    As a reader I find it interesting when bloggers are genuinely interested about what they write and interact with their readers. Relevant and simple content are also important. When I read a blog I don’t want to get a headache from all the technical stuff, I want to be able to enjoy what I read and hopefully learn something.


    I am applying the strategy of writing a series of articles. While sometimes a topic may require more than 500 words it feels like a waste of effort knowing some visitors do not have the patience. A series of articles can help us authors in providing a clearer explanation on topics.


    As someone who maintains a more static website instead of a blog, I still find value in these tips. I am trying to expand my present e to youtube, so sticking with a schedule will be important for me.


    As the owner of a more static website (as opposed to a daily blog) I can still find use in these hints. I espeically like the “regular feature” posts. I think I may add something like this with videos.

    Isha Singh

    well i always wanted to write a series of post but then i realized that i should first learn to write series!! but your post clarifies it!! writing a long post in series!


    Blog writing with interesting content and new topic are important to create popular blog. Many people create blog and just leave it, but this is not enough to get success as Blogger. Create blog regularly, read comments on your blog and if require reply on those.


    Wonderful post!Great tips and advice…Sometimes for food bloggers it is hard to write long posts and a recipe!

    curi lema

    brilliant! youve given me food for thought……various topics on particular theme should attract more visitors.if you stick to a theme and produce quality content then you´re laughing

    yeasin ul haider

    Would you like to read my one article samosa recipe as a sample .


    Hi Heather

    Nice to visit your blog, Thanks for your sharing about how to write blog. It seems I will need them


    Thanks for a lot of useful tips. I agree that it is a good idea to break up a post before it become to long. This way you have the option to dive in to more details without loosing the reader. Of cause it is also a good idea to writhe about things that really interest you. When doing this writing will not become a “job” but more of a hobby. I also have good experience with using Evernote for writing notes when an idea for a post suddenly pops up ☺.


    Hi Heather. The tips shared by you can indisputably grow a blog’s readership. Being new to blogging , the need of writing quality content daunts me. Sticking to a theme or disintegrating the content into articles can indeed bolster readership. Utilizing social media to the optimum is also intrinsic .Opening blog to guest post would also allow new and fresh posts to pour in. Wonderful share. Thanks for the effort.

    Terry Ritter

    It is also important your article/blog have unique content with relevant photos and theme must be according to title of article.

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