The Role of Social Media in the Lives of Bloggers

The Role of Social Media in the Lives of Bloggers

 

In an industry where many people are highly reliant on touch-interface gadgets, where virtually all kinds of communication happen in cyberspace, and where most trends come and go faster than the waning of the moon, it seems quite pointless to put some value on the hype known today as Social Media.

But is it really just a “hype” or is it changing the face of society as we know it?

Let us take a closer look.

 

Role Social Media Bloggers

 

What Is Social Media?

Wikipedia’s definition of the term is “an umbrella term concerning the different activities that involve technology, social interaction, and the construction of words, images, videos, and audio”.

In non-technical language though, it refers to the gazillions of conversations that people are having in cyberspace.

Sounds simple enough, right? However, even if social media started as “online conversations”, it has become so much more over the past few years. In fact, its growth and influence on society is really impressive.

Take for instance the fact that more than a quarter of the total time spent on the Internet is on social networking sites.

  • Facebook has managed to amass more than 1000 million users, with 40% of these logging in everyday.
  • Twitter has collected up to 500 million registered users, and still counting.
  • Pinterest managed to collect 10 million US visitors for just a single month, a feat that no other platform has accomplished.

These figures themselves are impressive enough, added to the fact that we actually see how social media is slowly embedding itself into our cultural psyche.

For example, gone are the days when we say “Call me!” or “Email me the pictures!”

Instead, we say “I’ll add you on Facebook”, “I’ll follow you on Twitter”, or “Tag me!” Gone were those days when “follow” only meant walking behind someone or when “profile” only referred to a certain angle of the face.

These days, everything is being revolutionised and a major part of this is the evolution of the social media and of the Internet as a whole.

 

Why Is This Relevant to You?

Simply put, because you are part of the collective Internet community.

Over the years, you may have noticed that blogging has become, well, a very prominent platform for online marketing. More and more people are creating their own blogs, either for personal or professional reasons. Now, although their niches vary greatly, there is one common aspect in blogging―promotion.

You are promoting yourself, your business, your company, your friend, and a charitable cause (among others). It all boils down to online marketing, and blogging is proving to be a major contender.

This is where social media comes in. Writing posts for your blog is not enough by itself. No matter how compelling, interesting, or informative your content is, your efforts will only go to waste without your target readers’ knowledge about it.

You need to learn to balance between content writing and marketing for you to become a successful blogger. That means logging on to Facebook occasionally for promotion.

 

It’s Not Just About Facebook

There is no doubt that Facebook is, presently, the king of social media. It has the most number of users and it’s been around far longer than other platforms (although seniority has very little to do with it).

Despite its dominance, there are still other mediums out there with a growing audience and with, probably, a more effective means to promote. One example is Twitter. Each day, over 175 million tweets are sent and a million Twitter accounts are made. That’s pretty impressive, right?

Another great example is Google+. The +1 button is used about 5 billion times each day, with over 625,000 accounts made in that time frame.

Of course, these are just the cherries on top of a great sundae. Digg, StumbleUpon, Pinterest, and Instagram are also rapidly collecting their own members. Pretty soon, these social networks will rise to the top of the social media ladder, in close competition with Facebook and YouTube.

 

The Power of Word of Mouth

What makes us human is our ability to communicate―this may sound cheesy but it’s still true. Our capacity to speak, write, and express ourselves separates us from the rest of the animal species.

This is the reason why social media is so useful to us, not just as bloggers but as citizens of the world. Through it, our voices reach far-off continents, remote areas, and halfway-across-the-world communities, allowing us to interact with people other than our own peers.

This essentially means that you can participate in more “worldly” issues rather than just focus on the current issues of your small town or city. You can let your voice be heard, or hear other voices through different social networking sites.

More importantly, you can learn, engage, and establish relationships with other internet surfers. It’s a free, easy, and fast way to socialise!

 

The Future of Interaction

There is a lot of negative perception surrounding “social media”. Let us try to analyse those arguments…

 

Social media belittles the power of human interaction.

On the contrary, it celebrates it! The very premise of social media is to allow people from distant locations to communicate easily. Now, there is no such thing as “you’re too far away” because there’s Facebook, Twitter, Skype, and Instagram to connect you with other people.

 

Social media neutralises the power of blogging.

Some would say “why blog when I can just log in to my Twitter account?” Well, sure you can. But the purpose of blogging lies in its loyalty to “writing“. It is not just about posting interesting images or broadcasting your relationship status, but also about analysing and creating new ideas. It is about talking to an audience through published online posts, about voicing your thoughts on a subject, and about making it count.

 

In other words…

The power of social media shows no signs of stopping. The challenge here is to embrace this kind of technology, not just for a better blogging experience, but also for a more compelling Internet interaction.

 

About the Author: Jonny Lis is a Digital Marketing Specialist at Smart Traffic Company based in UK. He oversees SEO strategies for Smart Traffic’s 300+ campaigns.

 

Image by: b_d_solis

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31 Responses to The Role of Social Media in the Lives of Bloggers

    • Hi Belinda, yes it’s amazing when you consider how many jobs have been created through developments in technology and the way we use it – it’s really staggering.

  1. Social media has suddenly become an essential part of my business and personal life and I can’t now actually imagine a world without it.

    • Hi Sara, Yes it is very important for both business and social reasons and also highly addictive, I find.

    • Yes I agree, it’s the new advertising but it’s also free and it allows companies to directly interact with their customers in a way not possible before.

  2. Hi Kamil,

    Yes I see what you are saying, there are potential dangers in social media but I think it’s certainly still worth the risk when it comes to sharing content. There are normally spam filters to block out some of the bad comments too.

  3. Hi Jules, Yes it can be tough out there. To a certain extent we are dependent on social media now and our content being shared just to compete with others in the same industry.

  4. There is always that possibility – Social Media is always about what’s current and what’s trending, including the very platforms themselves. However, I think the main reason why Facebook has more ‘staying power’ than Myspace is it’s branding power for businesses and people.

    Facebook has managed to appeal to people for both personal and professional reasons, whereas Myspace was predominantly for personal use, and very basic in terms of it’s capabilities. However, who knows what the future holds?

  5. Hi Ranjan, Thanks for your comment on my article. I suppose you can have a lot of social media sites should you choose – I think it’s best to choose ones you will get use out of, rather than just having social media profiles just for the sake of it. Google plus is predominantly useful for ranking factors I find, as Google tends to favour content shared on Google plus in searches, so it’s definitely useful.

  6. Hi Lucy thanks for the comment. I couldn\’t agree more – blogging and social media really compliment each other.

  7. Social media is indeed playing important roles in everyone’s lives these days. And we all benefit from it, may be it for personal or business purposes. We just have to be knowledgeable enough to maximize its uses for our own benefits.

    • Yes the key is being able to make full use, as it can be an amazing marketing tool if used properly.

  8. Yes, without doubt. In the last 5 years we’ve seen a huge rise in the importance of social media for businesses, to a point where it’s essential for many businesses.

  9. Social media is important for any business big or small, it helps to create community connection.

  10. well I’m unsure about the popularity of hi5, but certainly social media sites in general are starting to get noticed by search engines in terms of relevancy/likes for sites now.

  11. Of course, it’s important to remember that the best kind of communication is always face to face.

  12. Yes big sporting events are always fascinating in terms of the amount of twitter activity they create. In the case of this year’s Superbowl, Twitter was by far the most popular site for both advertisers and users.

  13. Thanks for the comment. I agree – it’s definitely possible even for small business owners to substantially grow their social media profile to compete with much larger businesses.

  14. Hi
    Glad I read that post I struggle with social media. With the time it takes up which I haven’t really got to spare and end up just trying to rush through it. Also struggle with social media itself i honestly think there is too much of it unfortunately marketing wise it has to bo embraced so think I will facebook and twitter..

    Thanks for info lee

  15. Anyone with a website who does not capitalize on Social media is shooting themselves in the foot. Social media is the fastest way to get your message out there.

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