The Mutual Benefits of Guest Posting

The Mutual Benefits of Guest Posting

* This is a guest post by Mariana Ashley

I must admit, when I first read about the concept of guest posting on someone else’s blog, I thought, “What a waste of time!” I might as well post the content to my own blog, right? It’s a reasonable reaction. Original content is extremely valuable to any website, so why give it away freely to someone else’s?

Guest Posting Benefits

 

Not Just About the Content

Search Engine Optimization

You must realize that content isn’t the only thing that contributes to a blog’s success. Backlinks, incoming links to your website or blog, are important for search engine optimization (SEO).
Search engines like Google rank pages in their results by a number of factors, one of them being backlinks. And not just backlinks from any random site, backlinks from related sites with reputations, unique content, and good quality.

So, if you want your blog to rank higher in search results, guest posting to related blogs can help immensely. And it’s a completely honest way to popularize your blog. Google constantly modifies their search algorithms to punish those who are simply gaming the system. But backlinking through guest posting is the type of activity that Google encourages among websites.

Note that backlinking usually occurs both ways. Not only does the hosting blog backlink to the guest poster’s blog, the guest poster usually links to his post (and by extension the host’s blog) either on his own blog or through social media. Which brings up my next point:

 

Effectively Doubling Readership (or more!)

First, there’s the obvious idea that readers of both blogs will intersect at this guest post. Readers of the host’s blog who really liked the guest post will click on the guest poster’s link and check out other posts on their blog. Maybe they’ll even subscribe.

Meanwhile, avid readers of the guest poster’s blog will likely visit the host blog to read the guest post. Then maybe they’ll find some other article titles that catch their interest. Maybe they’ll even subscribe.

 

Social Media

Social media resources like Twitter also have an interesting compounding effect with guest posts. For simplicity’s sake, let’s say both bloggers, the guest and the host, tweet the post on Twitter. Let’s say that both blogs have ten or so routine tweeters who retweet their posts.

That information in and of itself is good news, but think about it this way. Anyone who tweets commonly for your blog is exposing it to roughly the same followers. It’s nice and helpful but also redundant.

Imagine how many new readers will see your blog if ten entirely new Twitter users advertise your post or your blog. Not to mention, the new tweets are coming from a similar readership to your own blog! Do you see the synergistic possibilities at play here? This is why I get excited about guest posting.

Okay, Somewhat About Content

Remember earlier in this post how I stressed that guest posting is not about the content? Well that’s half-true. For the guest poster, yes, the marketing and SEO benefits of guest posting outweigh the content that could go to your own blog.

However, for the hosting blog, the new content is huge! Not only do they get all the marketing benefits of the guest poster, they get more unique content added to their blog that is different than their own but similar in topic not to scare away readers. Ever feel like your content all looks the same? Inviting guest posts is a great way to cure this.

 

Social Networking

Beyond networking readerships, I also believe guest posting serves a unique purpose of networking bloggers. Feel like your SEO work has been hit by a recent change in Google algorithms? Try writing to that blogger you guest posted for a little while ago, and see what his or her experiences are.

Not only will you have a great network of bloggers to share and compare your experience with, having quality relationships with other successful bloggers can (believe it or not) spur business opportunities and open doors that you wouldn’t have even imagined.

 

By-line:
guest posting guidelinesMariana Ashley is a freelance writer who particularly enjoys writing about online colleges. She loves receiving reader feedback, which can be directed to mariana.ashley031 @gmail.com.

 

 

—————

 

=> If you are interested in writing for this social food blog, check out the guest post guidelines.

 

Technorati Tags: guest post, guest posting

 

30 Responses to The Mutual Benefits of Guest Posting

    • Yeah, I don’t guest post so much for the backlink, but for the long-term relationship with the blogger, and hopefully their audience.

      FYI, for those interested – here’s a site a came across that facilitates guest bloggers. I’ve never used it so can’t give my thoughts on it

      myblogguest(dot)com
      (no affiliation)

    • Most definitely! Particularly when well written (hopefully like my post above 😛 ), a guest post can be very enticing for readers both new and old to the blog. Guest posting will be an important part of blogging and blog marketing for many years to come!

  1. Although it can be very time consuming it’s worth it all in the end, the only problem is when you start guest posting on so many blogs and you need fresh material to post on them, rather than repeating yourself on the same subject 😉

  2. I remember asking you about guest posting some time back in a DM on Twitter, Gera. And this post is bang on to explain it! Lovely write up. Enjoying the guest posts on various foodie friends.

    • Sanjeeta of course I remember and this theme should be important for all bloggers, no matter the niche! Mariana explains clearly in this post the benefits of guest posting 🙂

  3. It is fun to write a guest post for another blogger! I have not yet pblished any guest post on my blog, but I am considering that option.

    Cheers,

    Rosa

  4. I’ve done a few guest posts but I don’t like doing them, mainly because I always feel I’m not doing their blog justice. One thing though, on those rare occasion that I did do a guest post I always made sure that I responded to the comments left on that post. My last guest poster failed to do that which resulted in my removing the links from his bio.

  5. Gera, I still haven’t tried guest postings. But you really have good points about it. I have yet to try this! It would be great to get to know other bloggers more and share tips and ideas. Ooooh, that sounds exciting! I’m already thrilled to try it! Thanks again for your info!

  6. Excellent points on cross-pollinating marketing efforts with guest blogging. This works great for doing reviews of other authors work as well (they review yours as well). The advantage to networking is undeniable. It’s a fairly painless tool, so get out there and use it!

    (edited the URL)

  7. No doubt about it, what you have mention here the, benefit of guest posting are all true.The very big thing in website promotion is a great contribution by guest posting.It’s a fact that we must consider in the website promotions.Bloggers, commentators take a look at this it’s really beneficial as what this post said.

  8. I never knew that guest posting could effect seo one way or the other, I just thought it was a nice way to get knew bloggers into the mainstream, and of course the bloggers should be somewhat relevant to your own blog, so you don’t alienate your readers.
    What a wonderful informative post!

  9. You’re right about those two points. About the last, I think that the guest blog should be examined carefully, before to see if worth the effort of writing a guest post. I’d consider rankings, community around, comments, estimated traffic, subscribers, etc. In that way you’d have an idea before starting the process.

  10. I think guest blogging is fun and has the practical advantages that you describe here. Another thing that I find fun and helpful is having several food blogs (we’ve a food and wine blog) post variaitons of the same recipe the same day with lots of mutual links.

  11. I completely agree! Guest blogging for others has pushed me beyond the normal boundaries I’d stay in for my own site. I stay in the same area, but tailor it toward their blog’s focus. Awesome to take all those thoughts we’ve guest posters have had and reduce them to such a good little article.

  12. I would love to guest post if anyone is interested> It would be my first though as I never did it before. But then again I am new to the world of blogging so there is not mush I have done yet anyways 🙂

  13. Guest posting is a win-win approach for everyone. The Guest writer gets a backlink, recognition, more readers, and social exposure. The Host gets new content, more readers, more SEO value. The readers get the new and interesting articles.

    What else there is to ask out of it?

  14. I haven’t given guest posting a chance yet to be honest…though I’m quite skeptical…I mean there is a chance your post won’t meet the quality guidlines unlike Article directories which only settle for readability…I know that after the farmer update people aren’t holding their breath on article directories but when it comes to backlinks I still find them effective…So I think article directories are much better than guest posting.

  15. Guest posting is one of the great ways in generating traffic and become well known worldwide, when you are blogging there is guest posting happens. I agree all the ideas here about guest posting.

  16. Guest posting can helps to increase more visitors and create backlinks. SEO is important factor for any website or blog to increase traffic and ranking on search engine. Blog with most unique content and more backlinks easily get good rank.

Read previous post:
Healthy Mid Morning Snacks
Five Mid-Morning Snacks

  Mornings are the toughest part of the day for many of us, and after coffee or an energy drink,...

Close