Everybody knows that a good food image in an ad is taken by professionals and we all know that is edited many times, enhanced with photo editors to achieve the maximum possible to make you drool and buy too!
But, which is the limit to this process? It isn’t the first time that I buy or order according to a photo & description in a menu and when you receive it, the dish is very different to the original picture.
I don’t know in your place, however I think this is an important theme in fast food chains. In more glamorous restaurants with menu photos the problem is less, but it exists.
The food presentation can be manipulated a lot and if the dish look isn’t good, at least it should taste appealing to the palate.
I know that this phenomenon is called “marketing” more “advertising” and it’s in every place & everyday. If you see food ads in TV, cable and even on internet, often the same are far from reality.
The following article illustrate in pictures that food advertisings can be tricky but in some cases are pretty well, not all is bad in the food kingdom: D
* Food advertising versus reality
How many times you received a dish totally different of what you ordered based in a pic? Have you complained to the restaurant to modify it? Did you return to this restaurant again?
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Photo credit by clspeace
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This happens all the time, haha, as long as the food tastes good, then it's ok for me.
It is more often than not in the fast food industry, as you noted. My friend once referred to this phenomenon in the early 90's as "the commercial beer". You know, when Budweiser shows a picture of a frosted glass, with the perfect head on it and just one rivulet running down the outside of the glass. Totally different than what you got popping open a can.
So since then anytime we run into the "marketing vs reality" issue that you write about here, we just say "Look! It's a commercial beer!"
Well…marketing….:O
you know what, I've been to this website and it does happen real life that the food we get is far from what they are shown in the posters/ads
The reality behind food advertising… looks good but you probably can't eat it!
I eat with my eyes… if food doesn't look good, I don't want to eat it!
Sometimes they look too good to be true, right?
It's exactly like with actors/models, there's a lot of photoshopping and much manipulation going on… Industrial food always looks better on photos ;-p!
Cheers,
Rosa
A very good point on food advertising.I had that experience a few times, and I never go those restaurants again.
thanks for sharing this article interesting
@KennyT
Agree if taste good lets go on
@Chris
Yes the practice is extended everywhere, the marketing is winning the battle
@tigerfish
Marketing vs real food…win the first!
@♥peachkins♥
It's a common phenomenon to get more customers independently of the real dish!
@averagebetty
The food enter for the eyes first and with good fragrances too
@Elra
Right Elra, sometimes they're too much to be true
@Rosa's Yummy Yums
Very interesting comparison, it seems that there's photoshop everywhere
@zerrin
I some cases I've had the same reaction
@Chow and Chatter
Thank you Rebecca!
Been there, done that. Not so much in restaurants, but definitely cookbooks.
The food never looks as great as the pros.
I was really not apprise from this truth. Thanks for telling us.
I had that experience a few times, and I never go those restaurants again.
great points and I am not sure I get why they do it, oh yeah you get suckered in to buying it once, and then you vow to never go back so they get no repeat customers
Web hosting Brisbane @ You are right we should not go such restaurants who cheat the peoples.
I had that experience a few times, and I never go those restaurants again.
So since then anytime we run into the "marketing vs reality" issue that you write about here, we just say "Look! It's a commercial beer!"
It’s funny because I say this all the time that the food served never looks like the picture. I used to work as Subway, so because of this, I really put a lot of effort in making my sandwiches just as pretty and perfect as the picture. No one wants to eat a messy sandwich that looks like the ingredients were just thrown on there. I got a lot of customer compliments, but of course management never cares.